In a bid to save money and avoid hair loss, some brands have started giving away the unwanted products from their supply chain to the poor and vulnerable.
Now, the beauty giant is launching a new campaign to encourage people to donate their hair and face products, to combat hair loss and encourage people who might not be able to afford it to try Pantene.
The Pantene campaign is designed to tackle two major concerns that have led to hair loss across the world, said CEO Peter McQuaid.
One is the lack of demand for hair products and the other is that many of the products we use today are not designed for people with hair loss.
So, Pantene has launched the Pantene hair and beauty donation initiative, aimed at empowering people with these concerns and giving them the opportunity to donate directly to charities.
“For too long, hair loss has been considered an affliction to be managed and treated with medication,” McQuare said.
“But now it is time for people to make a change.”
McQuare and other Pantene execs, including vice president of product innovation and development David Johnson, shared the story of a young man from Nigeria who was told by his family that he had lost his hair.
The young man, whose name was withheld for fear of repercussions, had been told that he would be given an artificial hair transplant if he donated his hair to the Pantecene Hair donation program.
The story of the young man is an example of how the Pantenene Hair and beauty donations program is being used to help people facing similar challenges, McQuaire said.
The young man received a transplant and the first step was to take the donor’s hair.
After a few months, he asked McQuire for a sample.
The product had never been tested on people before and it had a “very gentle, natural feel to it,” Mcquare said, which allowed him to gauge how it would perform on the recipient.
The result was positive.
The recipient reported that the product felt very natural, Mcquaid said, and he found that the donor had been able to keep his hair at a healthy length.
McQuaid said that the Pantes plan is to continue expanding the program in countries where hair loss is not as prevalent, as well as in developing countries where the number of people with natural hair loss rates are increasing.
“When we do our global hair donor program, we look at this as an opportunity to make sure that these countries are not alone,” Mc Quaid said.
“And we think that this is something we can help build into a global solution for people in those countries, where they have not had a solution.”
The Pantenes are not the only companies to be making the hair donation challenge.
In the United States, the Hair Loss Foundation of America has launched a hair donation campaign that it says aims to encourage men to donate hair and scalp from their families.
It is not clear if the campaign has yet reached any recipients.
The Hair Loss Institute of America, which is part of the Hair Foundation of New York, launched a campaign earlier this year to help women, who have lost their hair, to donate scalp.
The Hair Loss institute has said that over the next year, the program aims to reach out to 4,000 women.
In Africa, the Foundation for African Women’s Health is launching the first global hair donation program for women, the African Hair Donation Campaign.
The foundation is also working with charities in Nigeria and Tanzania.
The foundation is planning to use the proceeds from the campaign to help fight the global fight against hair loss among women, according to its website.
“The Hair Foundation for Africa is the first charity in the world to focus on hair donation, which we believe will reduce hair loss by 40 percent by 2020,” said director of global programs, Lina Kivleth.
“We are aiming to have over $1 billion in funding raised by 2020 to fight the root causes of hair loss.”
According to Kivlesh, African hair donation is on the rise.
She said the foundation has partnered with more than 100 companies to launch and launch hair donation programs for over 100 million women and girls in Africa.
“We are working with more and more companies to get more and better solutions for the people,” she said.